It used to be that a Pay Per Click ad on Google was thought to be the ticket to getting the most traffic to an offer. That appears to have changed. In a recent report Ryan Deiss reports that his research shows the following results as reported in his new free report The Perpetual Traffic Report.
Based on their research, it appears that the top ads, the one that shows up on top of the organic listings get only 2-3% of the people who come to the page to click. The ads on the side get only 1-2% of people to click.
This is in contrast to the top organic listing. It typically gets 41-45% of the people who come to the page to click.
The #2 listing gets 11-18%
The #3 listing gets 7-15%
The #4-9 listings get 2% putting them on an even base with the highest paid advertisers, and
The #10 listing gets 3-4% as it appears that some people start at the bottom up, or some other rationale.
What does this mean to you as a business online?
Clearly, the place to be is #1 on the organic listings for your keywords.
Number one is 4 times as valuable as the #2 slot.
And the bottom line is that you must start paying serious attention to your search engine rankings.
To learn more go to Perpetual Traffic Report.
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